How to Build Gamification Platform Smartico?
“The best software developers are creative problem solvers.”
– Mark Zuckerberg
Are you looking to build a gamification platform Smartico? Then you must read this blog. Nowadays, online businesses today are spending a lot of time brainstorming new ideas to motivate customers to stay and increase their sales.
Global businesses are trying out a variety of approaches to stay afloat. From providing the best possible customer experience to high-level personalization, they’re experimenting. Gamification is one such innovative approach that has proven to be profitable and successful.
Gamification uses game mechanics to achieve measurable business results. The success of gamification depends largely on the core business goals and gamification strategies you pursue.
Due to the practical gamification experience of development businesses, we are aware of what functions, what the barriers are, and how to develop a gamification software smartico right from the start.
This blog post will explain how to build a gamification platform Smartico that can be used to increase engagement and customer retention.
Let’s get started.
What is Smartico?
Smartico is a Gamification, Loyalty, and Marketing Platform. By giving businesses the infrastructure needed to create intricate Loyalty programmes and gamify routine processes, it helps them to boost revenue and enhance customer engagement. Smartico also boosts Gamification through comprehensive CRM Automation campaigns, which support real-time engagements. Smartico.ai, founded in 2018, was created by a team of gaming industry veterans with over 50 years of combined experience.
Why Should You Invest in a Gamification Platform?
- Global gamification market was valued at USD 6.33 billion in 2019. It is expected to grow by 24.8% over the forecast period, reaching USD 37.00 billion by 2027.
- Global gamification revenue is expected to reach $32 billion by 2025.
- In 2016, the global gamification market had a value of $4.91B. The market is now valued at $11.94B, a 142% rise.
- 70% of the global 2000 top gamification companies have gamification implemented in some form.
- Gamification is used by 50% of startups
- Gamification can increase conversion rates by up to 7x.
Top 5 Gamification Platform Examples
1. Badgeville
Badgeville, a popular platform for gamification, offers features like leaderboards and challenges. Businesses can engage users and motivate them by integrating game elements into applications or websites.
2. Bunchball
Bunchball, now part of SAP Sales Cloud, is a leading gamification tool that allows you to add game mechanics to websites, mobile applications, and enterprise software. It has features such as achievements, missions, and progress tracking to encourage user engagement and behavior.
3. GamEffective
GamEffective is a gamification tool for improving employee performance and training. It uses gamification elements, real-time evaluations, and personalized goals in order to improve employee engagement, productivity, and learning.
4. Cognizant Gamification Platform
Cognizant Gamification Platform helps companies leverage gamification to increase customer engagement and loyalty. It offers features such as challenges, competitions, and rewards to motivate users.
5. LevelEleven
LevelEleven focuses on the management of sales performance. It provides sales teams with tools to set goals, track progress, and provide real-time feedback. It incorporates leaderboards and challenges to motivate sales and encourage competition.
Benefits Of Gamification Platform Smartico
Smartico is a gamification tool that can bring many benefits to your business. Gamification platforms can improve user retention, increase engagement and boost customer loyalty. Users are more likely to return to your platform if you create a fun, interactive environment. Gamification is a great way to collect user data that can be used by businesses to improve their product offerings and customize marketing campaigns.
● Increased Customer loyalty
Gamification is a great way to build loyalty programs to encourage customers to interact with a product or brand. Customers are more loyal when they receive rewards or recognition for completing tasks and making purchases.
● Increased Retention Rates
The gamification platform smartico is also a great way to improve retention rates for businesses. Users are more likely to return to the platform if they have a positive and enjoyable experience. This can increase customer loyalty, and therefore revenue.
● Data Collection and Analysis
The gamified platform offers businesses the opportunity to collect user data. Businesses can learn about user preferences, problems, and improvement areas by tracking the behavior of users and their interactions with the platform. These data can be used to optimize product offerings, customize marketing efforts, or improve the overall user experience.
● Improvements in Learning Outcomes
A gamification is a powerful tool in education and training. Incorporating game design elements such as feedback loops, progress tracking, and other features can help learners to remain engaged and retain more information. This can create a deeper understanding of the subject and a more meaningful experience.
● Increased Motivation
Gamification platforms provide users with an overall sense of progress and accomplishment as they complete goals and complete tasks. This can boost motivation and encourage users to use the platform. Users can be rewarded with rewards for their achievements, which will further motivate them to remain active on the platform.
● Employee Engagement
Gamification platforms can improve employee engagement. Businesses can motivate their employees by integrating gamification in the workplace. This can result in increased productivity, better morale, and, ultimately, more revenue.
● Competitive Advantage
Gamification platforms are a great way to give businesses a competitive edge. Businesses can attract new customers by offering an engaging and unique user experience. This can result in increased brand awareness and revenue.
Features to Consider for Building Gamification Platform Smartico
Many gamification tools can be used to make the mechanics of gamification work. You can find out the top game features that are worth implementing below.
● Rewards
A rewards system is an effective way to attract, engage, and retain users. Users are motivated by rewards such as badges and stickers. These rewards can be received by users after they have completed a certain action or task. They will feel that their efforts were worth it.
You can, for example, gamify your marketplace online by allowing customers to earn coins when they make purchases. They can then redeem these coins for discount coupons and gift cards.
● Score System
Users can earn points by winning. This system calculates and collects points automatically so that players can redeem the points for virtual prizes, gifts, or discounts.
In one of Northell’s cases, a mobile application for social engagement, for example, we implemented a scoring system in which a user receives points for completing the challenges required to advance to the next level.
● Earning Badges
As an example, achievement badges can be used to increase motivation and user engagement. You can gamify your app using the same achievement-based system that is used in many computer games.
You can, for example, reward users who learn specific educational material. This encourages the user to try harder and complete their desired actions and tasks.
● Challenges
Different types of challenges will keep your users interested and loyal to you and your brand. It’s important to align your challenge with your goals. You will have to find a way to challenge your users.
If you want to encourage users to sign-up, you could challenge them to race to receive a limited-time gift/offer. You can use a fintech tool to challenge your users to stick to a budget.
● Progress Bars with Interactive Growth
To begin your gamification journey, brainstorming effective features is the first step to understanding how to build a platform. Interactive progress bars can also be used to boost brand trust and increase user engagement.
Once a user has completed a task, the progress bar will fill up. You can reduce cognitive load and improve app responsiveness by doing this. Interactive progress bars can be used to track a variety of things, including personal achievements and rewards. They can also guide users toward a certain goal.
● Leaderboards
The leaderboard is a simple list of the highest scores, which allows users to compete against each other. These game mechanics allow you to monitor your progress in real-time, track the actions that lead to wins, and set targets.
The leaderboards are powerful stimulators for healthy competition. Leaderboards are a great way to motivate real estate agents. Your HR software’s leaderboard will assist you in locating underperforming staff. You can also implement a leaderboard in your online learning platform to provide feedback and rewards for learners’ learning experiences.
● Levels
Adding levels is another way to show user progress. The levels show the user’s progress. The levels are easily understood and customizable. They can be used to track user performance. Levels are a way to automatically upgrade based on an engagement. Students can, for example, level up when they meet a certain requirement or earn a high grade.
● Hotzones
When thinking about how to create a gamification system, don’t forget that hot zones work well with gamification. Hot Zones can be used as red flags, where users earn double points. This can be a great way to add variety to your app’s challenges and improve the user experience.
How To Build A Gamification Platform Smartico?
It can be difficult to build a gamification system, but with the correct tools and techniques, you can make it a success. This will engage users and drive desired behaviors. This is a guide on how to build a gamification system.
Step 1: Identify Your Goals
You need to clearly define your goals before you start building your platform. What do you hope to achieve through your gamification platform? How will you determine success and what behaviors do you wish to encourage? Think about your audience, their motivations, and your business goals.
Step 2: Design Your Game Mechanics
After you’ve defined your goals you will need to create your game mechanics. You will need to define the rules, rewards, and challenges that will encourage user engagement. Consider the factors that drive the target audience and the incentives that will stimulate desired behavior.
Step 3: Select Your Platform
When building a gamification solution, there are many options to choose from. These include custom-built solutions as well as pre-built platforms (aka low-code or no-code app development). Consider your budget, technical proficiency, and required features when selecting a platform.
Step 4: Build your Platform
Once you have chosen your platform, it’s now time to build the platform. You may need to hire a team or use pre-built templates and tools.
Step 5: Test and Iterate
It’s crucial to iterate and test your app with quality assurance testers once you have built the platform to ensure that it is engaging and efficient. Analyze data and gather feedback from users to drive engagement.
Step 6: Promote and Launch Your Platform
It’s finally time to launch your platform and promote it. Create a marketing plan that targets the audience you want to reach and highlights the benefits of your platform. Use social media, email campaigns, and other methods to spread the message.
The Gamification Trends to Watch in 2023
You can build your gamification platform Smartico to take advantage of these trends and stand out from the many other gamification platforms.
● Onboarding Procedure Transformation
Gamification will be incorporated into onboarding processes to improve their effectiveness and engagement. Businesses can capitalize on this trend by building a gamification system that offers interactive and personalized onboarding for new employees.
● Better Implementation
The demand for gamification strategies to build apps is increasing as the popularity of these systems grows. Businesses must consider the mechanics, incentives, and design of their game-based system to build a successful platform. It is important to know how to create a gamification system that aligns with an organization’s values and goals.
● AI Integration Improvements
Businesses will be able to leverage artificial intelligence to create sophisticated gamification systems as AI continues to progress. Gamification platform Smartico which incorporates AI can offer users personalized challenges and rewards depending on their performance and behavior.
● Gamification Of Sales
Gamification is being used more and more to motivate sales teams. Businesses can create a business gamification system that provides sales reps with real-time feedback, rewards, and incentives.
How Much Does it Cost to Build a Gamification Platform Smartico?
When deciding how to create a gamification tool, it is important to consider the cost of the project. The price of a full-cycle platform for gamification can start at $25,000 depending on the complexity. When calculating the price of gamification software development, you need also to take other aspects into account. You might, for instance:
- The complexity of UI/UX designs;
- The number of features and their complexity;
- App Architecture
- Team expertise
- Size of the team
- Hiring model
You can check out the comparison of the cost of gamification platform smartico creation based on the region where it is being developed and the project stage.
You can see that the factors above influence the project cost. The price range for an app may be between $25,000 and $50,000.
Conclusion
Gamification platforms are a great way to increase customer retention and engage customers. You can create a gamification platform smartico that is engaging and effective by following the steps in this blog. Gamification app development services or hire software developers who can help you reach your goals, whether you’re building a platform for business or integrating the Build an App Gamification Strategy.
